If you are looking to start your anti aging in your 30s or 40s, you are already too late. You should have started much younger. I definitely would have been happier if I had started when I was younger.

However, there are plenty of things you can still do to look much younger than your age.

So if you want to know what ingredients you must be using in your 30s for the best anti-aging effects, keep reading.

Anti Aging in Your 30s

anti aging tips for 30s

The first thing I’m going to cover is really universal. It is the perfect cleanser.



Cleansing your skin is really the most important step.

For every skin type, using a gentle cleanser, but also making sure that you are cleansing with an oil first no matter what skin type you have, is super important.

Good products are SkinMedica Facial Cleanser, Epionce Lytic Gel Cleanser and SkinCeuticals Soothing Cleanser.

Remember, in your 30s, 40s, 50s, 60s, 70s, however old you are, even teens, cleansing your skin is going to change your skin.

If you think your skin is clean think again.

When you go into your 30s, that’s when your skin starts to show the first signs of aging.

Among a few things that you should start incorporating when you’re thirty is something to the effect of an essence.

You are hydrating the skin, you are preparing it for anything that you might put on top of it and most essences will actually soften the skin a little bit, making it more receptive to anything you might put on top of it.

Again, this is universal. Whether you have extreme oily skin, dry, normal, combination, all of these tips and ingredients that I’m going to talk about can be used universally.

After you apply your essence, which can be used morning and night, I recommend using a vitamin C serum during the day.

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Vitamin C


Vitamin C serums during the day give you another level of defense against pigmentation and things of that nature, but they also give you another defense against the sun and free radicals that come with that sun exposure. It is imperative that especially in your 30s you make sure that you add this to your routine.

Vitamin C will definitely give you the anti aging benefits, protection from the sun and the free radicals but also will help any kind of pigmentation that you might see starting to come up.



After that, for nighttime, use some sort of retinol, such as Paula’s Choice Clinical 1% Retinol Treatment, SkinMedica Retinol Complex 1.0 and SkinCeuticals Retinol 1.0.

Using a retinol, starting at night in your 30s, maybe twice a week, is something that’s going to help you improve the longevity of your great skin.

It also will help with all other host of anti-aging things, such as firming, lifting, fine lines and wrinkles.

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Starting to use a good exfoliator is super important. Twice to three times a week and if your skin can handle it, every day. Good one is Dr. Dennis Gross peel pads, which many women are obsessed with and full-heartedly swear by.

This is going to help with the breakouts that you might be having, whether they are daily or hormonal as well as really resurfacing the skin, helping with skin cell turnover, pigmentation, pore size, overall health of the skin.



Using a moisturizer is imperative during the day. Whether you have oily skin or normal or dry skin, making sure that you use a moisturizer with an SPF or an SPF on top of your moisturizer is imperative.

At night, for any skin, besides a great moisturizer, include some sort of a sleeping mask. I have been obsessed with Dr. Jart’s Water Sleeping Mask and everybody can use it because it is super lightweight, it goes on top of your moisturizer and really helps to soften skin and re-hydrate it.

Using a great moisturizer with SPF during the day and then using a little bit heavier moisturizer at night with some sort of sleeping water mask that you can use every night or every couple of nights, is fantastic.



The last thing I would recommend for women in their 30s is to start getting a facial once every six weeks to just keep your skin in great condition and in great health.

If you can’t do that, do at-home facials. Those are great as well.

Those are the basics. Of course, you can add other masks and products but those are really the main ingredients when you’re in your 30s that you need to start to incorporate to really help prevent any kind of aging that might be happening more rapidly because of things that you are not incorporating.

The other thing that I want to talk about are eye creams.

Eye Creams


I hear so many women asking ‘do you really need to use an eye cream, is it really that important?’

Yes, it is.

I am a big fan of using an eye cream in your early 20s all the way up. If you are not using an eye cream in your 30s, it is super important to get an eye cream.

You do not need one with retinol but get one with an SPF during the day, maybe a little bit of vitamin C.

Get something that is hydrating, that is going to really hydrate that eye area and really help to keep it moisturized so that fine lines and wrinkles don’t have a tendency to happen as often. Very good products are Neocutis Lumiere Bio-Restorative Eye Cream, SkinMedica TNS Eye Repair and Epionce Renewal Eye Cream.

We know that drier skin types or drier areas of the skin have a tendency to age quicker. That is why oily skin does not age as quickly as somebody with dry skin because it just automatically has those emollients and that hydration that skin needs to stay youthful.

Finally, when you’re in your 30s, if you start applying your skincare to the backs of your hands, your hands will age less quickly and that’s where we first show our age, our hands and our neck. So make sure you’re applying all of your skincare and sunscreen on the back of your hands.

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Anti Aging in Your 40s

anti aging tips for 40s

Now let’s talk about the top ingredients that women in their 40s should definitely be incorporating into their skincare routine.

There are some things that a lot of ladies into their 40s just never do. That is cleansing the skin and sunscreen. Those are two most important things you can do.

So if you take anything away from this article it is to make sure you cleanse your skin and that you use an SPF.

Let’s break it down.

When we’re talking about women in their 40s, what happens is our skin as we age starts to break down, the collagen begins to break down, we start to get those fine lines and wrinkles that don’t disappear.

What can you actually use that will help either reverse to some extent or deter any further aging of the skin?

There are definitely some things that are crucial to getting a handle on the anti-aging of your skin.

Some high-level things are exfoliation and serums. As well as cleansing the skin properly.

Great options are gentle milky cleansers. I don’t care if you have a ton of acne or not, you don’t need to strip the skin. You don’t want to use a cleanser that has alcohol in it or leaves your skin feeling super tight. It is just not what you want to be doing with your skin.

I’m not a big fan of spending a ton of money on cleansers because they’re on your skin for just a little bit of time. Making sure that you use the right formula for your skin is critical. You don’t need to spend a million dollars on a cleanser.

Hydration and exfoliation are super important. I feel an essence is the number one thing you can be doing for your skin to really add extra hydration and prep your skin for what you put on top of it.

To help our skin age less or help our skin to age more slowly, we have to keep it hydrated, we have to keep it plump, we have to keep it supple. Dry skin will just age more rapidly. We know that.

Using an essence is one of those first things that you want to do to really get that hydration and moisture surging in your skin.

If you are acneic, feel free to use a toner before your essence with a little bit of salicylic acid in it. But I’m not a big fan of toners because most products nowadays are pH balanced and pretty stable for your skin.

Let’s talk about serums.

They are going to be like powerhouses of your skincare routine. I am a big fan of layering serums.

During the day, a vitamin C serum is super important for hyperpigmentation (see the best skin whitening cream in the world), skin’s overall tone and texture and for a protection against free radicals and pollution in the environment.

For nighttime, introducing a retinol is super important. Retinol is gold standard, powerhouse ingredient that the FDA has cleared as a wrinkle reducer.

If you are not using a retinol in your 30s, you need to start using one in your 40s.

The difference is that you can start with a gentler version and work your way up into whatever you feel comfortable for and whatever your skin tolerance is.

Above I mentioned a few products with retinol that you can use.

Retinol is going to help with overall tone and texture of your skin, firmness, elasticity and cell turnover.

I use retinol every other day. You need to get on the retinol train. I’m all for working really gentle with your skin but I’m also for making sure that you’re using products that are gonna actually do something, instead of just hydrating and moisturizing.

That’s not my philosophy. My philosophy is all about keeping it gentle to the skin but also making sure that you’re using products that are going to be beneficial.

The other ingredient that I think you should be absolutely adding is hyaluronic acid. It is a powerhouse of moisturizing and hydrating. It can hold 1000 times its weight in water.

Hyaluronic acid is one of those ingredients that you must use. I don’t care how old you are. It is going give your skin an absolute plumping effect and hydration that it absolutely needs. Great product is Replenix Pure Hydration Hyaluronic Acid Serum.

To recap, we have cleansing, essences, vitamin C for day/night, retinol, hyaluronic acid for morning and night.

One of the last two things I want to talk about is ceramide.

It is a type of lipid found in your body. Ceramide fatty acids and cholesterol work together in the outermost layer of the epidermis and they prevent moisture loss and keep skin moist and supple. Ceramide is the last step that you should use into your anti aging routine.

So look for products that have ceramides in them and that is going to be great for keeping skin plump, hydrated and feeling supple.

I love and use SkinMedica TNS Ceramide Treatment Cream.

We talked about how exfoliation is super important in your 40s.

Some people use physical exfoliators but chemicals can do it just the same and are a lot more gentle on the skin for some people.

I love using a combination between AHA and BHA, which can be found in SkinMedica AHA/BHA Exfoliating Cleanser.

Exfoliating the skin is hyper important one to two times a week. I’ve used them for years, and I use them 3-4 times a week. They will allow your products, that you put after exfoliation, to penetrate deeper.

As I already mention, I love Dr. Dennis Gross peel pads. I think they’re the easiest way and most effective way to exfoliate and everybody can use them. They come in different strengths.

The other thing are oils.

When you get into your 40s, using rosehip oil is really great. It’s going to help with overall pigmentation, skin discoloration, the evenness and tone of your skin.

I love Trilogy Certified Organic Rosehip Oil. I think it’s a beautiful product that I use this regularly, almost every night, right before I put on my moisturizer.

So for morning you’re gonna do your cleanse, essence, vitamin C, hyaluronic acid, some sort of ceramide, and then your moisturizer.

At night, you’re going to do cleanse, essence, some sort of retinol, maybe some form of exfoliation, hyaluronic acid and then your oil and your moisturizer.

You never want to use a retinol on the same night that you exfoliate. You want to use one product at a time that is an acid. Hyaluronic acid just has acid in its name, it’s not an actual acid.

I want to talk about eye creams. If you’re not using them in the 40s, please start doing. One with an SPF during the day and a serum with retinol at night.

If you need more help on this, go talk to your dermatologist, see what they recommend for your skin type, but this is a just a general gist of ingredients that you can start looking when you are in your 40s.

The last thing I want to chat about is light therapy.

When you get into your 30s and 40s, 50s and 60s, light therapy might be something that you can really look into and they have made some huge advances in at-home treatments.

I like light therapy and I’ve been using it every single day. I have noticed a big difference in the overall texture and tone around my eyes.

It is something that is going to be really fantastic for the health of your skin and it’s going to help support all of the ingredients that you are using in your skincare. Super effective device is Dr. Dennis Gross SpectraLite EyeCare Pro.

More Anti Aging Tips


It’s not uncommon to be concerned about the skin signs of aging. These include wrinkles, sagging and discoloration.

While there’s no proven treatment or strategy to completely reverse skin aging, there are some things that you can do that will benefit the health of your skin.

First and foremost, focus on what you put into your body just as much as what you put on your skin

With regard to nutrition and aging, one phenomenon that’s quite well studied is the formation of advanced glycation end-products or AGEs.

Advanced glycation end-products accumulate as we age and explain a lot of diseases of aging, not only wrinkling and decreased elasticity of the skin, but also cataracts, heart disease and diabetes.

Glycation occurs when a sugar molecule, like fructose or glucose, binds to a protein. This generates an advanced glycation end product that’s inflammatory and can damage collagen in the skin.

Advanced glycation end-products can either be produced endogenously as a result of high blood sugar levels or consumed exogenously in the foods that we eat.

These end products cross-linked the collagen and elastic fibers in our skin and lead to wrinkles and decreased elasticity as well as sagging and discoloration.

Advanced glycation end-products are highly stable and almost impossible to eradicate. Common sources of advanced glycation end-products include packaged crackers, brown colas, sugary doughnuts and unfortunately, barbeque grill meats.

These advanced glycation end-products are absorbed from the gut and pro-inflammatory. Endogenous glycation can occur as a result of high blood sugar levels from eating a lot of sugary or processed foods.

It’s estimated that glycation of collagen in the skin occurs at about 3.7 percent per year and diets that are high in processed sugary foods can increase the rate of glycation.

Also ultraviolet radiation can increase the rate of glycation of collagen in the skin.

Ultraviolet radiation is the number one culprit in aging our skin. Sun damages elastin and causes loss of collagen synthesis. This leads to drooping of the jawline, wrinkles, discoloration and thickening of the skin but most importantly, beyond cosmetic concerns, ultraviolet radiation causes skin cancer.

However it’s simply not doable to just avoid the sun. So what can you do? Make sure you apply a broad-spectrum SPF 30 or higher sunscreen to your face and sun exposed areas on the hands. Don’t forget to apply the sunscreen to your neck and ears as these are common sites of aging as well as pre malignant skin cancers.

Donning a broad brimmed hat and long sleeves with a tight weave can also provide protection from ultraviolet radiation.

Exercise in the early morning and avoid going outdoors between the hours of 10 a.m. and 4 p.m. as this is when the sun is most potent.

In addition to daily sunscreen use, probably the best studied cream for anti-aging is a retinoid.

A retinoid is a vitamin A derivative that boosts collagen production, increases skin cell turnover, decreases oil production, breaks up clogged pores and overall can improve the texture of your skin.

When starting a retinoid it’s important to follow the directions carefully. Irritation is a common side-effect, so go slowly, start with a small amount.

Retinoids should be applied to a freshly washed face in the evening before bedtime as they can become unstable when exposed to UV light. Apply a moisturizer, following application of the retinoid to decrease irritation of the skin.

Remember, topical retinoids are not recommended for women who are pregnant, nursing or contemplating conceiving.

The next tip is this. In terms of anti-aging skincare, consistency is key, not cost.

You don’t need an expensive over-the-top skincare regimen to take care of the health of your skin and promote anti-aging skin care.

In addition to starting every day with a protective sun screen, make sure you wash the makeup off of your face at night.

As we sleep, the skin turns over and as we age the rate at which our skin turns over slows. So don’t increase the work of turnover for your skin by leaving a thick layer of makeup on.

And lastly be smart about what cosmetic procedures you choose. As I said, while nothing can completely reverse the clock on aging, these choices can help slow down the rate.

First of all, try a peel. As you age your skin turnover rate decreases. Getting a peel can help exfoliate the skin and make it appear brighter and more lustrous.

A chemical peel is a deeper process that does the same thing but may also boost collagen production.

Lastly, find out if you’re a candidate for laser resurfacing. A relatively new procedure called fractional resurfacing can actually increase collagen production and improve the look of aged skin. Resurfacing can improve skin texture while minimizing wrinkles, discoloration and old acne scars.