The era of fake baking has expired!

According to The Times, the bronze age is over.

Celebrities such as Victoria Beckham, Cheryl Cole, Daisy Lowe, Kelly Osbourne, and Alexa Cole have toned down their tanning.

Before them, celebrities such as Scarlett Johansson, Rose McGowan, and Dita von Teese started new pale trend.

Simon Doonan, creative director of Barneys New York department store said for The Times: “Every trend has a sell-by date, and the fake tan thing definitely has expired this year. What once looked healthy and lush now looks cheesy and has bad connotations.”

However, the key to the pale look is not a ghostly bone white but the natural look!

How to get pale look?

The Times says to ditch the bronzer and go for pink blusher. Also, use a bit of tinted moisturizer to keep your skin glowing.

The article’s author also recommends to find the perfect foundation for your natural skin tone, and mention that Chanel does pale exceptionally well.