St. Tropez introduces one of the biggest breakthroughs in the sunless tanning industry in the last decade – an exclusive new technology that reduces the distinctive smell by a minimum of 70%.
St. Tropez is launching its new Aromaguard fragrance technology.
Launching exclusively in all St. Tropez Core Tanning and Gradual Tan/Everyday products this month, Aromaguard effectively removes the biggest complaint about self tanning for millions of women and men around the globe.
To create this innovation, chemists first addressed the cause of the odor, the chemical reaction between DHA – the active ingredient in all self tanning products – and the proteins on the outer surface of the skin.
It is this reaction that causes the bronzing effect and produces the distinctive ‘wet biscuit’ smell that until now was the price you paid for a beautiful glow. Depending on each person’s individual chemistry, the odor can vary in intensity and duration, making this the single biggest reason why some forgo a safe, sunless tan.
The advanced fragrance technology in Aromaguard eliminates this smell, allowing a targeted counteractant fragrance to be added to create a more luxurious self-tan experience. Only a refreshingly exhilarating fragrance blend, bespoke to each person’s skin, is left behind.
For more information, visit www.sttropeztan.com.