Clinique has created a next generation of loose powder with foundation coverage.
The Superbalanced Powder Makeup SPF 15 Mineral Rich Formula is to be launched at the start of September.
The product doesn’t require all the work and buffing other mineral makeup brands do to achieve a smooth, flawless application.
To develop this powder makeup, Clinique used a unique processing machine which refines the powder into uniform platelets that are evenly distributed on the surface of the skin.
The color-true, finely milled powder provides an even application requiring less touch-ups throughout the day with its long-wear formula.
Users simply shave the powder in a clock-wise direction for the desired amount and the powder can be applied with the conveniently housed, anti-bacterial brush.
Oily areas and shine breakthrough are controlled throughout the day due to the mineral-rich formula which is sweat and humidity-resistant.
Furthermore, broad spectrum SPF 15 sun protection is provided with 3:1 UVB/UVA protection, meaning the UVB protection is three times proportional to UVA protection.
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