According to a survey conducted with over 1500 women on their beauty shopping habits, 48% of them said that when shopping for cosmetics, price was the most important factor to them.
That was followed by selection (33%), being able to try it (13%) and service was in last place at 6%.
Compared to the same survey conducted last year, shopping by price increased by 17%.
When asked where they shopped for cosmetics 69% said drug store, 16% said department store, followed with 11% other and 4% replied food store.
The survey was conducted by Cosmetic Promotions, Inc. For more information, visit the agency website: www.cosproagency.com.
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