American women would rather look younger than be rich or thin!
A recent poll commissioned by ZO Skin Health reveals that on average, women would be willing to spend more on a facial care system that would make them look 10 years younger than they would on a diet program that would make them lose 10 pounds.
The survey, which was conducted among 1,131 U.S. adult women by Harris Interactive, reported how much women care about the overall health and condition of their skin, particularly their face.
Even in a time when many women have cut back on discretionary spending, they are willing to spend on a facial care system that they believe will be effective at making their skin look younger and healthier.
The ZO Skin Health survey also revealed that women think about the health and condition of their skin more often than they think about their love life.
About two in five women (43%) think about the health of their skin always or often, which is more often than they think about their relationship status (39%) or cardiovascular health (33%).
Dr. Zein Obagi, board-certified dermatologist and creator of ZO Skin Health, has developed a skin care line that features products with high concentrations of active ingredients and time-released retinol, which has been proven to be the only topical skin care ingredient proven to reduce the signs of skin aging.
Source: www.ZOSkinHealth.com
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