The International Association for Physicians in Aesthetic Medicine (IAPAM), the leading international organization of physicians practicing aesthetic medicine, sees the following trends in anti-aging for 2009.
1. Minimally-invasive anti-aging procedures will continue to secure the majority of the aesthetic medical procedures’ market over more invasive, expensive surgical offerings. The public will choose these less expensive and less risky procedures over surgeries.
2. “EyeJuvenation” will become an increasingly popular offering among physicians. Practitioners will offer a suite of services and products focusing specifically on the eye.
3. Cosmeceutical market will continue to grow. In a report published in October 2008 by the Freedonia Group, “the US Cosmeceuticals Market will increase by 7.2 % per year to $8.2 billion in 2012.”
4. Over-the-counter topical products will include innovative ingredients. Caffeine will burst onto the beauty-product market as a marquee ingredient in many drugstore cosmetics. Another pre-eminent ingredient in topical products will be peptides.
5. Anti-aging from the “inside-out”. Building upon the link between aging and diet, consumers are seeking treatments, both ingestible and topical, to achieve better health through traditional dietary products.
6. Medical weight loss management “grows” in popularity. With obesity continuing as a universal epidemic, medical weight management will be offered by more and more physicians internationally. People are tired of yo-yo diets and special meals, and are looking for physicians to help them loose weight permanently.
7. Public place trust in physicians for aesthetic medical offerings. According to the IAPAM’s study, 78% of women rate medical credentials as very important when choosing an aesthetic treatment provider.
Visit the International Association for Physicians in Aesthetic Medicine at http://www.IAPAM.com.
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